SEO Evaluation Checklist
Save time and money with expert advice and avoid common pitfalls or misinformation around SEO. Our complete set of deliverables for your Website SEO Audit includes:
1) Keyword Identification & Mapping
Our SEO strategists will identify key pages on your website that have the opportunity to gain rankings in the non-paid search engine results. Using third party tools, we will determine the top target keywords by page for the website. You will receive a full set of target keywords that will drive traffic to your website upon gaining top natural search rankings.
2) Keyword Rankings Benchmarks
As soon as your target keywords are identified, we start daily monitoring of your website rankings movement showing where each keyword ranks in the Top 100 search results on Google, Yahoo! & Bing. The history of these daily rankings are also are grouped together into categories to make it easy to understand the trends and opportunities for growth within your keyword set.
3) Website Traffic Analytics
Your website traffic is monitored on a 7 day over 7 day basis as well as a 28 over 28 day time period. This allows us to see weekly & monthly traffic trends across Total, Direct, Referring and Organic. Our system also brings year over year traffic to the forefront to understand seasonal and yearly trends as well as allowing for an ‘all in one’ picture of rankings and traffic for your website.
4) SEO Best Practices
Our SEO experts will get ‘under the hood’ of your website and check it out against a set of 25 SEO Best Practices. These Best Practices include a review of website configuration, information architecture, content hierarchy and an overview of improvements to the link structure of the site. This review can be easily handed off to a developer to make changes that will ultimately improve the overall health of the website.
5) Search Friendliness
Our search friendliness analysis utilizes tools that give us valuable data about the way the search engine spiders are viewing your site. We can identify common errors spiders may find when crawling your site and gain insight into the structure of the links, XML sitemaps and website speed as reported by the search engines themselves. This process identifies any technical issues that may inhibit the site from realizing its SEO potential.
6) Content Analysis
We will use our proprietary software system (Eduki) to score the ranking factors of each website page. We’ll show you how well the content supports the target keywords we have identified AND how trusted each of the pages are in the eyes of the search engines. This provides you with an overall picture on the best opportunities for SEO improvements by enhancing the content of individual website pages.
7) Competitive Benchmarks
By determining your top competitors, both inside of your industry AND on the first page of the Google Results, we will determine how easy or difficult it will be to win top rankings in relation to your key competition. These competitive benchmarks provide a thorough understanding of the competitive landscape with respect to website strength and rankings potential.
8 ) Link Profile Research
We benchmark the number of external links pointing to your website by applying statistical data from several tools. We monitor the growth of backlinks each month, giving you a solid picture of your link profile over time. You’ll get a solid understanding of your current link profile and ‘what it will take’ to build popularity and authority of your domain across the Internet.
9) Consulting
We believe your SEO efforts will be more successful if you understand SEO techniques and best practices. As part of every Website SEO Audit, we share our extensive knowledge with you during a final overview call. Along the way, we provide a dedicated account manager who is available to address your needs and questions and a TEAM of search engine optimization specialists ready to optimize your website, improve your rankings, increase traffic and drive quality leads to your website.