Website SEO Audit

Content Checklist

seoaudit — Fri, 27 Nov 2009 21:07:11 +0000

Our Content Development Checklist includes:

Content Traffic Analytics: Distributed report showing key performance metrics on top website content including keywords, conversions, bounce rates, and other traffic quality measurements.
Page Title Optimization: Mapping of the identified keyword targets to appropriate website URLs along with review & recommendations for up to 25 pages including the Page Title & Meta Description.
Template Optimization: Review & recommendations for the website template, typically the header and footer, to improve website optimization and domain authority.
Home Page Review: Review & recommendations for home page content including revisions for existing content as well as recommendations for content & links to be added, or removed, from the home page.
Website Content Review: Review & recommendations of up to 5 pages on the website to enhance the existing body copy to support targeted, or long-tail keywords assigned to web page.

seoaudit — Fri, 27 Nov 2009 21:00:31 +0000

Our Competitive & Keyword Research Checklist includes:

Keyword Traffic Analytics: Distributed report showing key performance metrics on top website content including keywords, bounce rates, conversions and other traffic quality measurements.
Keyword SERP Rankings: Distributed report showing keyword rankings based on automated search queries and gathering of rankings on top search engines for up to 50 keywords on the major search engines.
Keyword Research: Identify, analyze, and document the top keywords for the website to target through the process of brainstorming keyword combinations, reviewing website content and analysis of keyword volumes. The keyword research process identifies up to 25 keywords from the brainstorm, 1,000 for keyword volumes, and provides up to 50 recommended keyword targets.
Competitive Scorecard: Identification and qualitative review of up to 10 competitors to analyze the organic strength to determine how easy/difficult it will be to win top rankings in relation to the collective set of websites.

seoaudit — Fri, 27 Nov 2009 20:43:14 +0000

Our SEO Technical Review Checklist consists of:

Technical Review: Complete report on Crawl Errors, Content Analysis, Internal Link Structure, Site Download Speed, Home Page Speed and sitemap.xml Index Rate.
URL Management: Use the website robots.txt, page canonical tags, GWT parameter ignores & preferred domain, static urls, and 301 redirect strategy to optimize the website URLs into the search engines.
XML Sitemap: Setup and management of Sitemap.xml creation for websites with up to 500 URLs. For larger sites, we will support internal resources to develop an automated process to build the sitemap.xml.
Internal Link Structure: Review and recommendations for the website information architecture to improve internal Page Rank and anchor text support for target keywords.
Other Items: Examples of other items that could be covered depending on the website include Shared IP Address, Home Page Status Codes, Code to Text Ratio, Site Compression, Remote Use of .js & CSS